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Sensible strategies, Practical solutions
At the heart of a successful organisation is a clear business strategy – they know what they want to achieve and have a plan that will get them there. A business plan outlines all the functional activities that need to take place to move the business forward – the marketing plan looks at the “big picture” and provides the spark that will drive the overall direction of the business.
A common trap many companies fall into is “getting stuck into” marketing without really knowing what they want to achieve and why. They approach marketing tactically, launching campaign after campaign without having a clear strategy for the business.
At the other extreme are those businesses that suffer “paralysis from analysis” – they spend so much time thinking about what they want to be doing that nothing actually happens!
Somewhere in the middle is the correct approach. At The Perfect Angle we have experience in developing practical marketing strategies that can be implemented quickly and effectively.
We can work with you to develop, refine and execute the following strategies and plans:
Marketing plan:
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A strong, clear marketing plan can make the difference between successfully achieving a company’s strategic objectives, or not. It should establish your marketing strategy with respect to your products, promotion, distribution and pricing, and present a cohesive plan for delivering on the organisation’s strategic objectives.
A good plan is based on a deep understanding of the business, the client, the competition and the market. We use an 8 step process to create your marketing plan - our aim is to deliver a plan that is focused, achievable, simple to understand and, most importantly, compelling (i.e. you’ll want to implement it).
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Brand strategy:
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A brand is much more than a logo - it is the visual representation of your business values and objectives, and it tells clients how you “do business”. It influences how your clients and potential clients feel about you, and it should provide a clear promise that the business is capable of delivering. While good graphic design is critical to building a brand, this is the final step in the process.
We help you understand what your culture and values are as a business, how you want to be seen in the market, and who your clients are and what they expect from you.
Then we work with you to develop your brand personality and value proposition, and help you express that strategy in words, graphics and images in a clear and consistent way, and in a way that reinforces the key messages about your company.
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Web strategy:
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A website is no longer a “nice to have” for a business, it’s a “must have”. If you don’t have a website, you don’t exist to a large number of potential clients. It’s not just a matter of putting your details on the web, you need to consider a number of things first.
What do you need a website to deliver for your business? What do you want it to say? Does it deliver static or dynamic content? How will you promote it and drive visitors to the site? Why will people want to visit the site? What do you want visitors to do once they are on the site? And how do you find a web developer who’ll deliver what you need?
We’ll help you answer these questions and work with you to develop a web strategy that establishes your specific requirements. We can even help you find a web developer you feel comfortable with.
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You’ve been “doing” marketing for a while now, but how good is it really?
How many more sales could you have made if your messages were presented differently or better written?
It could be time to get some “fresh eyes” looking at what you’re doing. That’s what we’re good at.
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